Creating a bright, welcoming, and positive stand for a brand that reflects tradition, experience, and knowledge guides us towards a design that embraces openness, providing ample space for interaction and a backdrop that embodies the brand's core values.
The booth design is centered around a curved backdrop, serving as the foundation for all activities taking place in front of it, much like a stage in a play. The initial point of contact and the forefront of the design is a brightly illuminated curved block, serving as the first point of communication.