The brand's know-how is based on a century-long history and expertise in the market of print media and technically advanced textiles.
The division's strength, "knowledge from traditions," is translated into a solid, settled Space Cadette Blue and a calm, sophisticated centralized appearance.
The key characteristics of the product are endurance, protection, and resistance, strongly linked to the image of a bull. The bull, graceful and majestic yet determined and resilient, symbolizes the product's qualities.
The developed typeface embodies the strength, sharpness, and dynamics of a fighting bull. Light in its spacing yet massive in its grip, the typeface stands strong on the ground, ready for challenge and defiance.
