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Mahalaxmi Booth - Heimtextil

Exhibition Design, Branding

Frankfurt, 2020


Mahalaxmi Exports, a manufacturer of fabrics and bed sets, is located in Ahmedabad, the renowned capital of handlooms and textile mills. The company participates in the largest consumer goods fair, Heimtextil in Germany, once a year to connect with their international clients. The design of their exhibition booth creates an ambiance reminiscent of home shopping, incorporating playful elements. The main wall invites visitors to flip through the textile collection displayed on hangers, while a separate discussion corner is highlighted through a sophisticated presentation of designs. Playful circular cutouts in the walls add a finishing touch to the design, creating a spacious and homely atmosphere.

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