TORO Logo Identity
Branding
Ahmedabad, 2022
The brand’s knowhow is based on a century long history and expertise in the market of print media and technical advanced textiles.
The divisions strength: “knowledge from traditions” gets translated into a solid, settled Space Cadette Blue and a calm, sophisticated centralized appearance.
The key characteristics of the product are endurance, protection and resistance, strongly linked to the image of a bull. An animal, graceful and majestic, same as determent and resilient. The image of a bull is key expression symbolizing the product’s qualities.
The developed typeface embodies the strength, sharpness and dynamics of a fighting bull. Light in its spacing and massive in its grip, the typeface stands strong on the ground ready for challenge and defiance.
