MRT Booth - PrintPack
Exhibition Design, Branding
PrintPack Delhi is India's largest exhibition for print media. Our client, one of the leading players in the market of offset printing blankets and technical coated fabrics, required an appropriate representation of their brand. The design focuses on effectively communicating the company's century-long history, experience, and significance in the market sector. Together with its divisions TORO and Imprint, the show highlights the core values of the company: Quality, Consistency, and Durability.
The stall creates a strong impact through its expansive size and large-scale elements, such as a front arch spanning between two diagonally positioned brand walls. The floor is dominated by spacious lounge arrangements. The backdrop is divided into two parts, with a central bar table extending over 15 feet. A mural, composed of the company's offset printing blanket products, showcases the core values through abstract and artistic shapes. On the other side, illuminated panels feature samples of the company's latest division.
The stall impresses with its sophisticated and minimalist presence, effectively emphasizing the company's standing in the market.