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TORO Logo Identity


Ahmedabad, 2022

The brand’s knowhow is based on a century long history and expertise in the market of print media and technical advanced textiles. 

The divisions strength: “knowledge from traditions” gets translated into a solid, settled Space Cadette Blue and a calm, sophisticated centralized appearance. 

The key characteristics of the product are endurance, protection and resistance, strongly linked to the image of a bull. An animal, graceful and majestic, same as determent and resilient. The image of a bull is key expression symbolizing the product’s qualities. 

The developed typeface embodies the strength, sharpness and dynamics of a fighting bull. Light in its spacing and massive in its grip, the typeface stands strong on the ground ready for challenge and defiance.

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